Setting Up Your First Campaign

Overview

Launching your first ad campaign with Markety AI is straightforward. This guide will walk you through creating a multi-platform campaign that optimizes automatically across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.

Prerequisites

• Active Markety AI account with ad platform integrations connected
• Minimum budget of $500/month recommended for meaningful results
• Clear campaign objectives (awareness, consideration, or conversion)
• Target audience defined (demographics, interests, behaviors)

Step 1: Create a New Campaign

Navigate to the Ad Intelligence dashboard and click "Create Campaign".

1. Choose your campaign objective (Brand Awareness, Lead Generation, Sales, etc.)
2. Name your campaign using a clear, descriptive title
3. Set your campaign duration (start and end dates)
4. Define your total budget and daily spending limits

Step 2: Select Ad Platforms

Choose which platforms you want your campaign to run on:

• Google Ads - Best for search intent and high-intent audiences
• Meta (Facebook/Instagram) - Ideal for visual storytelling and social engagement
• TikTok - Perfect for reaching younger demographics with video content
• LinkedIn - Essential for B2B targeting and professional audiences

Markety AI will automatically distribute your budget across platforms based on performance data and your objectives.

Step 3: Define Your Audience

Create detailed audience segments using Markety AI's unified targeting interface:

• Demographics: Age, gender, location, language, income level
• Interests: Hobbies, behaviors, purchasing patterns
• Custom Audiences: Upload customer lists, website visitors, or app users
• Lookalike Audiences: AI-generated audiences similar to your best customers

Step 4: Create Ad Creative

Upload your ad assets or use Markety AI's creative templates:

• Upload images (minimum 1200x628px recommended)
• Add videos (15-60 seconds performs best)
• Write compelling ad copy (headlines, descriptions, calls-to-action)
• Use AI-powered copy suggestions for optimization

Pro Tip: Create 3-5 variations of each ad to enable A/B testing and automatic optimization.

Step 5: Configure Advanced Settings

• Conversion Tracking: Install Markety AI pixel on your website
• Bidding Strategy: Choose between maximize conversions, target CPA, or target ROAS
• Ad Scheduling: Set specific days/hours when ads should run
• Frequency Caps: Limit how often users see your ads

Step 6: Review and Launch

Before launching, review your campaign settings:

1. Verify budget allocation across platforms
2. Confirm audience targeting parameters
3. Check ad creative for typos and brand consistency
4. Ensure conversion tracking is properly configured

Click "Launch Campaign" to go live. Markety AI will begin optimization within 24-48 hours.

Monitoring Your Campaign

Track performance in real-time through the Ad Intelligence dashboard:

• Impressions & Reach: How many people are seeing your ads
• Click-Through Rate (CTR): Engagement quality metric
• Cost Per Click (CPC): Efficiency of your ad spend
• Conversions: Actions taken after clicking your ads
• Return on Ad Spend (ROAS): Revenue generated per dollar spent

Optimization Tips

• Let campaigns run for at least 7 days before making major changes
• Test different ad creatives and copy variations
• Refine audience targeting based on performance data
• Use Markety AI's automated bid adjustments
• Monitor budget pacing to ensure even spend throughout the campaign

Common Issues & Solutions

Low impressions: Increase budget or expand targeting criteria

High CPC: Refine audience targeting or improve ad relevance

Low conversion rate: Check landing page experience and call-to-action clarity

Uneven budget distribution: Adjust platform-specific bidding strategies

Next Steps

Once your campaign is live and optimized, explore advanced features like dynamic creative optimization, automated rules, and custom attribution models.